Thursday, March 26, 2009

Hot Momma


Client: His wife's birthday is just around the corner and he wants to get her something to make her feel fantastic. Her big day happens to be just a few weeks before another HUGE day; as they await the birth  of their first tiny addition. 

Gen: Hmmm....gorgeous, glowing, creative yet practical. She's in marketing for one of the big one's  and is going  back to work after maternity leave. I am feeling something glamorous yet practical and it is hard to beat one of these. If you didn't know, you'd have no clue it was actually a diaper bag with a spot for a laptop. Celebs love 'em and so did she!

Friday, March 6, 2009

A Good Year


Client: Her friend of many years is about to tie the knot in the gardens of a Puerto Rican art museum. She is a New Yorker. Described as a modern woman who is not afraid of speaking her mind, keeps those close to her close and relishes in the details. She wants a little something to give her the night before she says, "I do". Something just for her.

Gen:  She loves to travel and the experiences that come with. And she is about to embark on one of the biggest adventures of them all...life long partnership. How about something to document her thoughts, the sights she takes in, conversations had in passing that she doesn't want to forget. These come cleverly marked, one for each month, a place to express the next big year in her life. 

Tuesday, March 3, 2009

Yummy


Client: Her boyfriend is turning 40 and she would like to get him some gifts surrounding his passion for cooking and cuisine.  She wants to stay away from the typical and cliche; so "no boring cookbooks".

Gen:  Well I don't do boring, so not a problem on that one.  Turns out I just came across this very intriguing, biannual hard bound magazine. The focus is not all things foodie but rather food and the people and culture behind it. Its contributors are artists, fashionistas and photographers to give you a small idea.  Really you have to read it to fully appreciate its grandeur. Hard to find? Yes.